Applying Just Culture to improve investment decisions

Showing posts with label CLT. Show all posts
Showing posts with label CLT. Show all posts

Monday 4 March 2019

You can’t predict. You can Prepare; Cellnet HY update (ASX:CLT)


cellnet forecast results

04/03/2019

Trav Mays
 


Today we will be examining Cellnet’s HY2019 results; a recent drop in share price of roughly 27% just after the results were released got my attention, so I put the kettle on, sat down at my desk and dived into the numbers.


Before we get stuck in, I recommend if you haven’t read or want a refresher, my original Cellnet article can be found here.

Description

A ~27% drop in the share price roughly a week after a report is released is quite worrying, with the typical things going through my head, What did I miss? How could I have got it so wrong? etc, compounded by the fact that I hadn’t had a chance to read it yet, let alone analyse it.

cellnet forecast results
Yahoo Finance, retrieved 24/02/2019

Fortunately for me, I have been reading a lot of Howard Marks lately, statements such as “The biggest investing errors come not from factors that are informational or analytical, but from those that are psychological” were still in the front of my mind. Armed with this and other powerful logical insights from Howard Marks, I calmed myself down and inverted the situation, maybe instead of looking at it as a potential mistake, I should look at it as a possible chance to average down.

HY Report

Looking at the first page, it’s clear that H1 2019 is not going as well as H1 2018, with a reduction in underlying operating profit before tax of ~32.3%.

cellnet forecast results

Positively they have seen an increase in revenue of 20.8%, when excluding the Turn Left acquisition, revenue still increased by 6.5%. A very positive sign, however they have clearly allowed expenses to blow out. Cellnet acknowledges this and attributes the decline in operating profit to the reduced dollar’s impact on materials, packaging and consumables used (AUD/USD has reduced from .78 to .71 in the past year, with it hovering around .71 over the past 6 months). They also wrote off $0.405mill of Turn left’s inventory, included in materials, packaging and consumables. Never one to take a person on their word (especially company directors, no matter how reputable or respected they may be), below I have tabulated Cellnet’s HY expenses as a percentage of revenue. It’s clear that there has been a large increase in materials, packaging and consumables, ~3.7% above the trailing 4 year average (~2.8% when adjusted for the inventory write-off). Within the report, Cellnet stated that “Measures have been taken in December 2018 to mitigate this impact”, which is encouraging, a reduction of 1% in expenses, sees an additional $0.522mill added to the profit before tax. Looking at the other expenses Cellnet has reduced their employee benefits, finance costs, freight expenses and occupancy expenses, a total reduction of 0.77% of revenue, which is excellent. The increases, D&A includes a $0.212mill in customer and supplier relationships acquired with Turn Left, materials explained above and warehousing expenses due to the increase in inventory. Which brings us on to the next section, the statement of financial position or better known as the balance sheet.

cellnet forecast results

Below I have tabulated interesting sections of the 2018 and 2019 HY balance sheets, along with the percentage change (%Δ) and also their % of total assets. Straight away you can see huge increases in assets, with inventory and trade and other receivables more than doubling, some of which can be attributed to the Turn Left acquisition, but not all. The reduced dollar, I would have thought, would be a time to reduce inventory stock levels, not more than double them. Is there stock no longer selling, a sign of the cyclical nature of the business or did they recently get a bargain on an item?  

Whilst the assets have increased a considerable amount, they are still roughly making up the same percentage of total assets, unfortunately the same can not be said of the increases in liabilities. Trade and other payables increased by 270% and current borrowings 530%, saying that another way, trade and other payables more than tripled whilst current borrowings increased by over 6 times. These are some really worrying increases, again some of these increase can be attributed to the Turn Left acquisition, but the magnitude of the increases is quite concerning. The result of all of this is a reduction in tangible assets of 20% and due to the Turn Left acquisition being partially paid for with shares, a reduction in Tangible assets per share of 28%. Interestingly they are currently trading at roughly their tangible asset per share price, $0.26.

cellnet forecast results

Along with the decrease in tangible assets the increase in borrowings increases the debt to equity to 1.581, which is a lot higher than their trailing 10 year average, excluding 2018, of ~1. I have included in the table below the debt/equity if Cellnet hadn’t purchased Turn Left, it however isn’t much better at 1.41, not unprecedented, by uncommon.

cellnet forecast results

Evaluation

Below I have calculated my forecasted 2019 results both as is and if they had owned Turn Left for the entire year. Assumptions are as follows 

  • Over the past 8 years, Cellnet has generated, on average, 55% of their revenue in the first half of the year; Cellnet’s revenue for FY2019 is therefore predicted to  $94.95mill.
  • As Cellnet has stated that “Measures have been taken in December 2018 to mitigate” the low dollar, I have reduced the 2nd half’s expense ratio by .6% to 98% of revenue.
  • Cellnet stated that had they owned Turn Left for the entire year, they would have generated $64.54mill in revenue and $1.11m in profit before tax, which equates to a profit margin for TRL of 1.72 (expense ratio of 98.28). Using this and assuming that TRL generates 65% of their revenue in the 1st half, gives TRL's 2HY revenue of $8.21mill and profit of $0.176mill.
  • 1HY TRL expenses adjusted for the $0.405mill inventory write-off.
  • No. Of shares outstanding 62,595,096
  • Share price $0.245

cellnet forecast results

The result of all of this is a Profit before tax per share of 0.0286, which is slightly worse than 2017 and 2015, but falls quite below 2018 and 2016, see below. It also shows us that they are currently trading at a price to profit before tax of 8.4, which is slightly below the trailing 8 year P/PBT ratio average of 8.96 (excluding 2014 as it is an outlier).

cellnet forecast results

The 2019 TRL full year forecast, keeping all things equal, gives a good indication of the 2020 full year results. Which if correct and assuming the P/PBT increases to the current level of 8.1, will see the share price increase by ~13.25%.

Discussion

The increase in the expense ratio by 3.7% has really hurt Cellnet, added to this the untimely acquisition of Turn Left and you have the receipt for some disappointing results. The low profit margin of both Turn Left and Cellnet gives a lot of opportunity for improvement, especially when compared to their historical expense ratios. 

Cellnet has operated with the dollar at these low level (July 2015 to March 2016), however, today the global economy is in a much different position than it was then. Therefore unless the dollar rises back up in the near future the FY2016 expense ratio is not a comparative figure. I do believe that Cellnet will be able to reduce their expense ratio, just not as far as we have seen in recent years. To see the impact different expense ratio’s will have, I have tabulated, using FY2019 figures, the varying PBT for a range of expense ratios.


cellnet forecast results

A reduction of the expense ratio to 97.5% or 98% (which is still 1.61% and 2.11% above the trailing 4 year average) in 2020 and assuming all other things being equal, has Cellnet currently trading at a 5 – 7 multiple. These expense ratios are in my opinion achievable, Cellnet, since Alan Sparks took over, have been continuously driving expenses down. The multiples are however not amazing and certainly do not offer enough of a safety margin to rush out and buy. However I believe that keeping everything equal, the company is currently trading at roughly where it should be.

Keeping everything equal (or Ceteris Paribus for the economists or Latin speakers out there) is an assumption that I don’t believe is justified in today’s economy. The Australian dollar has been predicted to fall further in the short term, a likely result of a range of possibilities, more specifically, China’s economy slowing, a reduction in the demand for Australian resources (other than coal at the moment due to the tragedy in Brazil, but this too will balance out), a slowing of the world economy (due to a number of different reasons). All of these will further squeeze Cellnet's profit margin over the short term. They have in recent times started to expand into other markets, helping to untether their profits to the Aussie economy, but I think this may be a little too little too late.

Conclusion

Cellnet since Alan took over have reduced expenses, increased revenue, obtained strategic partners and increased their product mix, allowing them to enter a market that is predicted to grow quite substantially. On the negative side, over the first half of 2019, they have increased their debt to equity ratio to unprecedented levels and allowed expenses to blow out. Cellnet is a good company, 2019 is in my opinion an unfortunate culmination of two unrelated events that have impacted Cellnet quite substantially, I see it as a hiccup more than a ongoing problem.

After doing my analysis I believe that Cellnet is trading at roughly where they should be and therefore the loss has already been made. As consumer spending is predicted to decrease and the dollar as well, I believe that Cellnet will have a rough couple of years ahead but I see Cellnet as a long - term member of my portfolio. It, in my opinion, is therefore not a time to buy nor is it a time to sell (if you have a long term perspective and have no other better prospects), but a time to trust management and remember that we purchased a portion of the company for the long term. I am writing this constantly wondering if I am being affected by conformation bias, if you feel I am, feel free to get in contact or leave a message below, I am always happy to hear from people who visit and read my blog.

During my initial analysis of Cellnet, I did not consider the impact the lowering of the dollar would have on Cellnet. Howard Marks says “You can’t predict. You can Prepare”. Whilst the lowering of the dollar may be unpredictable, it should be included in a pre-mortem, allowing an investor to require an adquate safety margin. I believe that the underlying thesis for Cellnet is still good, there most likely wasnt a large enough safety margin when publishing my initial thesis.

One last Howard Marks' quote that I believe sums up my mistake in my original analysis of Cellnet perfectly, "There’s little that’s as dangerous for investor health as insistence on extrapolating today’s events into the future".

If you are interested in the retail industry, you can also read my opinion on Shaver Shop and The Reject ShopI am on Twitter  and Linkedin  if you’d like to connect, feel free to send me a msg, it’s always great to meet other ASX investors, especially those who have a different view point.


Thanks for reading


Just Culture Investor


Trav Mays



The author is a current owner of a portion of Cellnet, given this, they may be subject to one or a number of biases, more specifically anchoring and/or confirmation bias. This article is neither general nor personal advice and in no way constitutes specific or individual advice. The website and author do not guarantee, and accept no legal liability whatsoever arising from or connected to, the accuracy, reliability, currency or completeness of any material contained on this website or on any linked site. This website is not a substitute for independent professional advice and users should obtain any appropriate professional advice relevant to their particular circumstances. The material on this website may include the views or recommendations of third parties, which do not necessarily reflect the views of the website or author, or indicate its commitment to a particular course of action  


Tuesday 27 November 2018

Turnaround success at Cellnet (ASX:CLT)


Cellnet headquarters









27/11/2018

Trav Mays
 


Description

Cellnet (ASX:CLT), formed in 1992, is a market leader in the warehouse and distribution industry with centres in Australia, China and New Zealand. Their main source of revenue is warehousing and distribution, however they also own the 3SIXT technology brand, selling everything from phone covers and screen protectors to action video cameras. They are currently the exclusive supplier to Optus, Vodafone, Noel Leeming and Lagardere, where they manage each peg, giving Cellnet up to date information on stock levels and customer preferences.

Cellnet by 2014 had become unfocused, increasing the number of brands in their fold to 72. As with Icarus, the wings that were originally their source of success, lead to their eventual downfall. Whilst the additional brands were bringing in more revenue, Cellnet’s expenses accelerated at a faster pace, culminating in a large loss in 2014 and the removal of the then current CEO and appointment of Alan Sparks to replace him.

Cellnet under the excellent management of Alan Sparks, have achieved a remarkable feat, as Warren Buffett says “Turnarounds seldom Turn”, Cellnet, defying the odds, falls into the seldom group. Mr. Sparks began by cutting the expenses and streamlining the business, reducing the number of brands to just 12 in 2014. Despite the smaller number of brands, Cellnet has modestly increased revenue, however their greatest achievement has been in the reduction of expenses. This is seen through the large disparity in revenue to profit growth, revenue grew an average of 5.2% pa whilst profit grew an average of 15.9% pa. These numbers are heavily affected by the loss in 2014 and the subsequent recovery of 2015. A better representation of Mr. Sparks and his team’s efforts is the last three years, where they have achieved an average per annum revenue and profit growth of 4.6% and 25.1% respectively. 

To further help Cellnet reach its potential, a partner was sought who not only understood the business, but would bring with them knowledge and synergies, they found WentronicHolding GmbH. Wentronic purchased 79.77% (56.19%, 2018) of Cellnet in 2016  and with it, it brought over 25 years of knowledge and experience operating a similar and considerably larger business than Cellnet. Wentronic is a privately owned warehouse and distribution company with over 300 staff, 12000 products and 5 branches throughout Europe and Asia. Wentronic opened up supply chain channels that Cellnet couldn’t have gained alone, contributing significantly to the reduction in expenses. Further to this, Wentronic and Cellnet in 2018 entered into a joint venture company (51% Wentronic, 49% Cellnet) incorporated in Singapore, Wentronic International Pte. Ltd. The purpose of which is to expand the Wentronic and Cellnet products into markets outside Europe, Australia and New Zealand, with both companies proportionately picking up the bill.

This joint venture coincided with another development in 2018, 11.4% of Cellnet’s shares were purchased by a strategic Partner JEJ, the investment vehicle of Cybernetic of Taiwan. Cybernetic has been distributing Philips (Mr. Sparks worked for Philips for over 7 years) accessories since 1993, shipping to many counties including Taiwan, Turkey, Middle East Africa, Russia, Ukraine and South America, connecting Cellnet to countries they currently don’t sell into.

More recently (07/09/2018) Cellnet purchased Turn Left, a warehouse and distribution company focusing on gaming software and accessories for $6 mill. Turn Left currently outsources its warehousing and with parallel retail partners (eg. Jb Hifi, Noel Lemming etc.) Cellnet has ample opportunities for synergies. Turn Left being a reputable company with distribution rights to companies such as Thrustmaster, Steelseries, Plantronics and Kontrol Freek gives Cellnet easy access to this lucrative and expanding (estimated 6.1% CAGR 2018-2026) market.

Gaming market predicted growth

Gaming Hardware Growth Rate (Source: Transparency Market Research)

Management

Complementing Mr. Alan Spark’s 40 years experience, Mr Michael Wendt (Chairman & Non-Executive Director) has over 26 years in international retail and distribution experience. Mr Tony Pearson (Non-Executive independent Director) has many years of board and committee experience. Mr Michael Reddie (Non-Executive Independent Director) the current director of Reddie Lawyers has experience in consulting clients in M&A, Corporate Governance, Joint Ventures and strategic alliances both domestically and internationally. Rounding out the experience board is Mr Kevin Gilmore (Non-Executive Director) who is the current Director of Sales for Wentronic Asia Pacific brings with him experience in management positions at multinational corporations such as GE, Shell, Philips Electronics and Belkin.

Competition

Cellnet’s currently has limited competition and due to this, there is little information regarding market size and share. Force Technology International, a privately owned company, is their main Australian competition. They work in the same telecommunication space as Cellnet, offering cases, screen protectors etc to their clients. Other notable competitors are Ingram Micro Ltd and Synnex Corporation. While there is limited information regarding Cellnet’s market share, it is my belief that they currently control a large section of the market. They have the sole distribution rights to Optus, Vodafone, Noel Leeming and Lagardere, they also supply all the big retailers such as JB Hifi, Kmart etc. and are also taking advantage of the online space, selling on websites such as Amazon and Ebay.
As there is no direct competition to compare Cellnet to, evaluation is quite hard. It’s my belief that under such circumstances caution is called for and I would only invest under excellent circumstances. Below is a section of the evaluation metrics that I use, as you can see, Cellnet has quite good scores for the traditional value metrics, .27 Price to Sales, 1.1 Price to Tangible Book, 7.08 Price to Normalised Earnings. Along with these great values, Cellnet currently has a Pitroski Score of 8 and a Z score of 7.72.

Evaluation of cellnet

Catalyst

As the common aphorism states “A raising tide lifts all ships” the inverse of this is just as true. The recent uncertainty about the US/China trade war and the general concern of the global economy reaching the final stages of the bull market, has resulted in stock markets around the world reducing collectively. Despite all of the recent changes, the acquisition of Turn Left, the joint venture between Cellnet and Wentronic, JEJ becoming a strategic partner, the reduction in debt of 3.9 mill and the increase in normalised profit of 34%, the market is currently pricing Cellnet at only 5 million more than it was worth a year ago. Over the long term, I believe the market will see the true worth of Cellnet and the price will reflect it.

Reason to not invest

As a large percentage of shares are owned by insiders, this reduces liquidity and some people would therefore demand a premium. One of the main reasons for this is because the owner has little to no influence on the shareholder votes, no large blocks can be purchased and therefore you are essentially just going along for the ride. In cases such as this, management has far more importance than usual, while it is paramount that any business you purchase has reputable management, buying into a company where your vote will do little to nothing, means that you must have absolute faith in the management team.

Along with the low liquidity, across the world there is a general consensus that we are nearing the final stages of the bull market. This has many investors worried, causing them to move their money into safer assets, driving stock prices lower. This worry is especially true in Australia where we have low household savings rates, low wage growth, high household debt, house prices falling sharply (mostly in the east coast capitals) and a reduction in Chinesse demand for Australian resources, is causing many households to tighten their purse strings. This will have a negative and dramatic impact on the discretionary spending, where once people may have upgraded their gaming hardware or phone, they will postpone or stop all together these purchases. This will have a flow on effect to Cellnet as their suppliers purchase less and less products.

Recommendation

The low liquidity to many would seem as a reason not to invest, however if you are a long term investor seeing the purchase as part ownership in a business than this is something that should not concern you. As Charlie Munger says “The big money is not in the buying and selling, but in the waiting”.

Cellnet is a turnaround story; one that I believe has been playing out long enough to prove that it’s not just a short term effect. They have increased their product range and further diversified their risk by pushing their products onto the rest of the world. While the global downturn, further exacerbated in Australia due to country specific conditions, is a real risk to Cellnet, I believe they have positioned themselves well to weather this storm and it is due to these conditions that Cellnet has reduced to a price that I believe offers real value.

Thanks for reading

Just Culture Investor


Trav Mays

The author is a current owner of a portion of Cellnet, given this, they may be subject to one or a number of biases, more specifically anchoring and/or confirmation bias. This article is neither general nor personal advice and in no way constitutes specific or individual advice. The website and author do not guarantee, and accept no legal liability whatsoever arising from or connected to, the accuracy, reliability, currency or completeness of any material contained on this website or on any linked site. This website is not a substitute for independent professional advice and users should obtain any appropriate professional advice relevant to their particular circumstances. The material on this website may include the views or recommendations of third parties, which do not necessarily reflect the views of the website or author, or indicate its commitment to a particular course of action  

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